Flex Via

Creative Direction + Production

Objective

New product launch. Introduce Flex Via – a lightweight, breathable walking shoe designed for all-day comfort and versatility. This campaign highlighted the freedom of movement and ease of style, showing how Flex Via fits effortlessly into our customer’s active, on-the-go lifestyle.

Platforms

Photo & Copy

  • Instagram: Reels, carousel posts, stories, product tags

  • Email: Teasers, launch announcements, product benefits, and lifestyle integration

  • Website: Homepage, product landing pages, blog

  • Print: Catalog, direct mail

  • Ads