Flex Via
Creative Direction + Production
Objective
New product launch. Introduce Flex Via – a lightweight, breathable walking shoe designed for all-day comfort and versatility. This campaign highlighted the freedom of movement and ease of style, showing how Flex Via fits effortlessly into our customer’s active, on-the-go lifestyle.
Platforms
Photo & Copy
Instagram: Reels, carousel posts, stories, product tags
Email: Teasers, launch announcements, product benefits, and lifestyle integration
Website: Homepage, product landing pages, blog
Print: Catalog, direct mail
Ads