Owala x MBM

Collaboration + Creative Strategy + Multi-Channel Execution

Objective
Owala partnered with MBM to launch a limited-edition collaboration that combined playful product design with strategic storytelling. Working in tandem with Owala’s creative team, I helped bring the partnership to life across social, email, web, photography, bottle design, and copy. The campaign focused on highlighting the collaboration’s unique design elements while staying true to both brands’ voices and communities. The result was a cohesive multi-channel rollout that drove over 5 million impressions on social, and sold out in less than 10 minutes.

Platforms

• Photo & Copy
  Campaign photography, bottle product shots, and branded copywriting for launch assets

• Social & Email
  Co-branded content series, announcement posts, email campaigns, and engagement-driven storytelling

• Web & E-Commerce
  Landing page content, product descriptions, and digital banners to support conversion

• Product & Design
  Bottle design collaboration, packaging storytelling, and supporting creative asset