With roots in fine art and design, I’ve built my career leading teams and shaping brands that resonate beyond aesthetics: brands people remember, desire, and connect with.
Saratoga Springs, UT 84045
hi, i'm sarah!
I lead with equal parts creative instinct and strategic clarity - bringing brands to life in ways that feel both artful and intentional. My work spans from shaping identity systems to building effective teams, always with a focus on cultural resonance and lasting impact.
my expertise
Brand Strategy
I translate messy ideas into clear systems people instantly recognize. Whether it’s rethinking a visual identity, mapping out a story-filled campaign, or making sure the Instagram grid and the packaging on your doorstep feel like the same brand, I connect the dots so everything speaks in one voice.
Creative Execution
From directing photoshoots with kids, pets, and products (sometimes all at once) to shaping multi-channel campaigns, I thrive in the in-between of art and logistics. I’ve launched collections, built e-commerce experiences, and led creative across social, video, and packaging - making sure ideas aren’t just pretty, but purposeful.
Leadership
I know that the best creative work happens when people feel both challenged and supported. I’ve scaled scrappy design teams into high-performing creative departments, partnered with agencies and freelancers, and mentored new hires into confident leaders. My favorite thing? Where feedback fuels and collaboration ignites.
recent projects
random stuff
get in touch
creativity is the sixth sense