As the creative director for a relatively new digital marketing agency, I saw a need to level up our creative team and offering in order to produce better results for our clients. I hired a new manager - who had the creative experience the team needed - and worked to develop our team initiative: Creative 2.0. We created a plan, which included creative quality training and accountability, additional creative resources for teams, and new structures and processes to more effectively work with clients. We formally launched the initiative in mid-2021 and by the end of the year, saw the creative quality and client impact increase dramatically as reflected by the team’s selection of work below. Through this initiative, we were also able to maintain relative department costs & contribute to the agency’s YOY increase in client retention and growth.

Directed and styled a holiday-themed product photo shoot for Mrs. Cavanaugh’s chocolates

For one of our internal creative newsletters, we decided to use AI tools to generate all of the content. We utilized DALL·E 2 to generate all of the imagery and ChatGPT to write all of the copy and headlines.

I worked as an art director and consultant for Galley & Fen, revamping their website, building brand materials, and producing several photoshoots