GRW(CZ)
Creative Direction + Production
Objective
New product launch. Celebrate the everyday with CZ Poppy - a collection designed to be the finishing touch that helps her feel just a little more put together. This campaign leaned into the emotional and visual intimacy of getting ready moments, giving her jewelry that fits seamlessly into her daily rituals.
Platforms
Photo & Copy
Instagram: Reels, carousel posts, stories, product tags
Email: Teasers, launches, education, and promos
Website: Homepage, product landing pages, blog
TikTok: UGC-style GRWM & styling content (influencer and organic)
Pinterest: Collection imagery and visual storytelling
