GRW(CZ)

Integrated Marketing Campaign
Conceptualization + Production + Creative Direction

Objective

Celebrate the everyday with CZ Poppy - a collection designed to be the finishing touch that helps her feel just a little more put together. This campaign leaned into the emotional and visual intimacy of getting ready moments, giving her jewelry that fits seamlessly into her daily rituals.

Platforms

  • Photo & Copy

  • Instagram: Reels, carousel posts, stories, product tags

  • Email: Teasers, launches, education, and promos

  • Website: Homepage, product landing pages, blog

  • TikTok: UGC-style GRWM & styling content (influencer and organic)

  • Pinterest: Collection imagery and visual storytelling

Sarah Rodriguez